“Stories that are personal and emotionally compelling engage more of the brain, and thus are better remembered than simply stating a set of facts”
Your employees can help you promote an authentic employer brand by sharing their stories with candidates.
How we help clients attract top talent
Employers have a powerful tool at their fingertips to persuade top talent: personal stories from their employees. PathMotion powers discussions between job candidates and employees of client organisations.
We are a big believer that employees are best placed to share the ins and outs of a career with candidates - nothing replaces a good personal story or quality conversation.
Scientific evidence confirms storytelling is an effective way to move people and drive them to action, much more so than what facts alone can achieve. Personal stories told by employees on PathMotion's Platform bring candidates' most pressing questions to life and give employers a real opportunity to show how they do things differently.
In view of the emphasis Millennials place on authenticity and two-way engagement with a brand, employee-led storytelling plays a key role in promoting an authentic employer brand.
Why your employees should interact with candidates - the facts
- Employer branding is central to talent attraction
The higher the impression of the brand, the more likely the job will be considered. Having a reputable employer brand is key.
- Authentic storytelling is a powerful way to promote the employer brand
- Popular questions are best answered with authentic stories from your employees
"The most authentic sources of employer branding are employees who can communicate credibly about the company and make its culture tangible”
Our clients utilise the platform to promote an authentic employer brand.
PathMotion's Platform is used in a variety of organisations
PathMotion works with both large and small enterprises and can provide a range of discussion platforms, including on their career site, on their company’s Facebook Page and on other sites.
PathMotion currently has clients in the UK and France active in the following sectors:
- Audit & Consulting
- Banking & Finance
- Consumer Goods
- Financial Services
- Health Services
- Oil & Energy
- Professional Services
- Public & Governmental
- Real Estate
- Transport & Logistics